In honor of The ThinkTank’s Florida Nonprofit Month, we’d like to highlight a very special nonprofit organization, NFTE (Network For Teaching Entrepreneurs). NFTE provides a highly experiential and academic program that inspires young people from low-income communities to plan for successful futures by pursuing educational opportunities and starting their own businesses.
Support young entrepreneurs from South Florida!
NFTE is hosting The Elevator Pitch Challenge 2010, and is giving 25 business-savvy teenagers a chance to pitch their business plans, and the winner will receive start-up capital to carry out their idea or to advance their business education.
The nominees have each created a 30-second elevator pitch video for their business idea, and NFTE needs your help to choose the best one! All of these students' business plans represent the best of the best from across the country, selected by local and regional panels to make it to the national finals. Take a moment to watch the videos and vote for your favorite - http://www.elevatorpitch2010.com/florida.
Online voting runs until October 3rd and the winner will be announced on October 5th at the OppenheimerFunds / NFTE National Youth Entrepreneurship Challenge event in New York City.
So take a moment and support the young entrepreneurs from your region!
Watch the videos and vote today!
http://www.elevatorpitch2010.com/florida
Friday, September 24, 2010
Wednesday, September 15, 2010
The Pepsi Refresh Project: Successful For The Greater Good
By Katie Norwood
A recent article from Ad Age chronicles the evolution of the Pepsi Refresh Project, which has been so successful in the United States and Canada that Pepsi has expanded it into Europe, Latin America and Asia. Since the project’s unveiling, Pepsi has become a proverbial multi-million dollar fairy godmother by granting money to consumer-submitted causes that range from supporting energy efficiency to battling childhood obesity.
Beyond the project’s positive contributions to the greater good, the campaign is also a strategic move for Pepsi in terms of branding and marketing. The campaign has helped to brand Pepsi as a forward thinking, philanthropic company that is genuinely concerned about social issues. Pepsi has been very successful in establishing the campaign’s visibility and consumer participation due to the campaign’s extensive use of social media, including an official Facebook fan page, custom Facebook application, Twitter page and blog. Corporate social responsibility is necessary and expected of corporate giants today, and all of Pepsi’s major competitors also have philanthropic initiatives, but the question is – could you name a single one of those initiatives?
The tremendous success of the Pepsi Refresh Project is a testament to the unlimited opportunity and potential growth that social media can offer nonprofit organizations. The pairing of social media with nonprofit organizations is a match made in heaven; after all, at its core social media is about establishing personal connections – and reaching out to others is small, but significant, step toward making the world a better place.
Are you a nonprofit executive, board member, volunteer or employee? Is your organization using social media? We’d love to hear your thoughts on the Pepsi Refresh Project!
A recent article from Ad Age chronicles the evolution of the Pepsi Refresh Project, which has been so successful in the United States and Canada that Pepsi has expanded it into Europe, Latin America and Asia. Since the project’s unveiling, Pepsi has become a proverbial multi-million dollar fairy godmother by granting money to consumer-submitted causes that range from supporting energy efficiency to battling childhood obesity.
Beyond the project’s positive contributions to the greater good, the campaign is also a strategic move for Pepsi in terms of branding and marketing. The campaign has helped to brand Pepsi as a forward thinking, philanthropic company that is genuinely concerned about social issues. Pepsi has been very successful in establishing the campaign’s visibility and consumer participation due to the campaign’s extensive use of social media, including an official Facebook fan page, custom Facebook application, Twitter page and blog. Corporate social responsibility is necessary and expected of corporate giants today, and all of Pepsi’s major competitors also have philanthropic initiatives, but the question is – could you name a single one of those initiatives?
The tremendous success of the Pepsi Refresh Project is a testament to the unlimited opportunity and potential growth that social media can offer nonprofit organizations. The pairing of social media with nonprofit organizations is a match made in heaven; after all, at its core social media is about establishing personal connections – and reaching out to others is small, but significant, step toward making the world a better place.
Are you a nonprofit executive, board member, volunteer or employee? Is your organization using social media? We’d love to hear your thoughts on the Pepsi Refresh Project!
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