By Katie Norwood
Proof that youth is not wasted on the young, not only is Mark Zuckerberg TIME’s Person of the Year at only 26, and worth an estimated $6.9 billion, but he’s also coughed up a princely $100 million to the struggling public school system in Newark, New Jersey. Following the donation, Zuckerberg received his fair share of criticism from those who thought his motivation was less than philanthropic, and more of a strategically planned exercise in image rehabilitation in response to the negative publicity he received following the release of the motion picture The Social Network.
Whatever Zuckerberg’s true motivation may be, his multi-million dollar donation is certainly generous by any standards – and at the end of the day, in practical terms his donation will have a great impact in the lives of many. He is a figure who, by creating Facebook, has helped shape Gen Y and Gen Z tremendously – so will he be the inspiration of the next generation of philanthropists?
More and more, it is important for nonprofit organizations to reach out to young donors and cultivate relationships with them, building the foundation for life-long giving. Too often, nonprofits ignore this important demographic and fail to target young people in marketing and fundraising campaigns and outreach. One great way to reach young people? Social media. Nonprofits might try starting a blog, becoming more active on Twitter or even – you guessed it – on Facebook.
Watch the video of TIME’s Person of the Year below. http://video.ap.org/?f=AP&pid=GUNLRPM5VNIOECLhtBJNOWk5P6kuraxl
Do you think Mark Zuckerberg will inspire a new generation of young philanthropists? We'd love to hear your thoughts!
Thursday, January 13, 2011
Monday, January 3, 2011
New Year, New Hope for Nonprofits
Welcome back to work, and welcome to 2011!
A New Year always brings new goals and visions and, according to a recent article from NPR, new hope for nonprofits everywhere. After a year marked by a trend of lackluster giving, many charities are beginning to feel optimistic about 2011.
Experts say that overall, the outlook for nonprofits is improving – possibly as a result of an economy that that seems to be slowly progressing toward recovery. This is excellent news, considering that many organizations have experienced an increased demand for the services that they provide.
Perhaps in response to this new optimism, there has been a focus on attracting a “new generation” of donor, with organizations like the Red Cross and the Salvation Army adopting mobile donation campaigns to reach a generation of more technologically savvy donors. And rightly so – with the combination of the current hopeful outlook and potential growth offered by the resurgence of the economy, the time is right for nonprofits to develop new strategies to reach donors. In order to capitalize on opportunities to secure donations as the economy continues to improve in the near future, it is important for nonprofit organizations to focus on increasing their visibility among their targeted audiences now and not later.
What do you think? Will 2011 be a year of growth or struggle for nonprofit organizations? We would love to hear your thoughts on the matter below!
A New Year always brings new goals and visions and, according to a recent article from NPR, new hope for nonprofits everywhere. After a year marked by a trend of lackluster giving, many charities are beginning to feel optimistic about 2011.
Experts say that overall, the outlook for nonprofits is improving – possibly as a result of an economy that that seems to be slowly progressing toward recovery. This is excellent news, considering that many organizations have experienced an increased demand for the services that they provide.
Perhaps in response to this new optimism, there has been a focus on attracting a “new generation” of donor, with organizations like the Red Cross and the Salvation Army adopting mobile donation campaigns to reach a generation of more technologically savvy donors. And rightly so – with the combination of the current hopeful outlook and potential growth offered by the resurgence of the economy, the time is right for nonprofits to develop new strategies to reach donors. In order to capitalize on opportunities to secure donations as the economy continues to improve in the near future, it is important for nonprofit organizations to focus on increasing their visibility among their targeted audiences now and not later.
What do you think? Will 2011 be a year of growth or struggle for nonprofit organizations? We would love to hear your thoughts on the matter below!
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