New Year, New Hope for Nonprofits

Welcome back to work, and welcome to 2011!

A New Year always brings new goals and visions and, according to a recent article from NPR, new hope for nonprofits everywhere. After a year marked by a trend of lackluster giving, many charities are beginning to feel optimistic about 2011.

Experts say that overall, the outlook for nonprofits is improving – possibly as a result of an economy that that seems to be slowly progressing toward recovery. This is excellent news, considering that many organizations have experienced an increased demand for the services that they provide.

Perhaps in response to this new optimism, there has been a focus on attracting a “new generation” of donor, with organizations like the Red Cross and the Salvation Army adopting mobile donation campaigns to reach a generation of more technologically savvy donors. And rightly so – with the combination of the current hopeful outlook and potential growth offered by the resurgence of the economy, the time is right for nonprofits to develop new strategies to reach donors. In order to capitalize on opportunities to secure donations as the economy continues to improve in the near future, it is important for nonprofit organizations to focus on increasing their visibility among their targeted audiences now and not later.

What do you think? Will 2011 be a year of growth or struggle for nonprofit organizations? We would love to hear your thoughts on the matter below!