By Katie Norwood
Nonprofits Continue To Ramp Up Mobile Efforts For Charities And Mobile Donations” – MobileMarketingWatch.com
In the ten days after a magnitude 7.0 earthquake hit Haiti, people around the world rallied to provide aid in the form of food, clothing and monetary donations.
During that time, in the U.S. mobile “text-to-donate” campaigns raised $30 million, accounting for 14% of the total amount donated by Americans, a study found. A new article by Justin Montgomery of MobileMarketingWatch.com follows nonprofits’ continued use of mobile donation campaigns.
The benefit of using mobile marketing for fundraising is two-fold; nonprofits receive monetary donations while also collecting user data that can be used for future mobile outreach. As Montgomery points out, if recent reports are any indication, it seems the “trend” of nonprofit – mobile partnering is here to stay.
Read the full article here.
Are you a nonprofit executive, board member volunteer or employee? Does your organization use mobile donations, or has it considered doing so?
We would love to hear your thoughts and views on this topic.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment