Using "Nothing" to Raise Awareness and Help the Hungry

By Katie Norwood

Feeding The Hungry With Nothing - From MediaPost.com
Is it possible to make something from nothing? The Rhode Island Community Food Bank sure thinks so. The food bank debuted an innovative and ingenious advertising campaign to raise money for the hungry and to raise awareness of the problem of hunger.

As Amy Corr of MediaPost.com reports, the campaign features cans of “Nothing” which have been sold in area stores such as Dunkin’ Donuts and Whole Foods. The empty cans cost $2.99—of which $2.79 goes directly to benefit the food bank—and were designed with a slot for money to encourage people to collect donations for the food bank.

The concept is clever, original, and most importantly effective—the food bank has received a huge response so far, and it aims to raise $300,000 by the end of the year.

Are you a nonprofit executive, board member, volunteer or employee? What do you think about the “Nothing” campaign? We’d love to hear your thoughts.

Read more about the campaign here.