By Katie Norwood
Nonprofits Continue To Ramp Up Mobile Efforts For Charities And Mobile Donations” – MobileMarketingWatch.com
In the ten days after a magnitude 7.0 earthquake hit Haiti, people around the world rallied to provide aid in the form of food, clothing and monetary donations.
During that time, in the U.S. mobile “text-to-donate” campaigns raised $30 million, accounting for 14% of the total amount donated by Americans, a study found. A new article by Justin Montgomery of MobileMarketingWatch.com follows nonprofits’ continued use of mobile donation campaigns.
The benefit of using mobile marketing for fundraising is two-fold; nonprofits receive monetary donations while also collecting user data that can be used for future mobile outreach. As Montgomery points out, if recent reports are any indication, it seems the “trend” of nonprofit – mobile partnering is here to stay.
Read the full article here.
Are you a nonprofit executive, board member volunteer or employee? Does your organization use mobile donations, or has it considered doing so?
We would love to hear your thoughts and views on this topic.
Tuesday, August 24, 2010
Monday, August 16, 2010
The Nonprofit Paradox: From the Stanford Social Innovation Review
By Vanessa Horwell
In a brilliant article from the Stanford Social Innovation Review, nonprofit consultant and writer David La Piana examines what he calls “The Nonprofit Paradox,” a process whereby nonprofits tend to recreate within their own organizational cultures the problems they are trying to solve in society.
We first came across this nonprofit paradox phenomenon when working with an organization whose mission was to bring classical music to the masses. Only its board and management were so focused on promoting its executive director rather than its mission, that the nonprofit struggled deeply in defining its purpose, and messaging. Infighting and poor management plagued the nonprofit, making it very difficult for us (and other outside consultants) to make any impact or implement positive change. It was definitely a learning curve and eye-opener for us.
La Piana argues that the nonprofit paradox is so common that when he doesn’t find it, he is surprised. And because he knows of no research on this dynamic, he can only hypothesize where it comes from and suggest ways that nonprofits can deal with their own paradoxes
You can read the full article at Stanford Social Innovation Review.
Are you a nonprofit executive, board member volunteer or employee? Does your organization suffer from the nonprofit paradox?
We would love to hear your thoughts and views on this little talked about but very important topic.
In a brilliant article from the Stanford Social Innovation Review, nonprofit consultant and writer David La Piana examines what he calls “The Nonprofit Paradox,” a process whereby nonprofits tend to recreate within their own organizational cultures the problems they are trying to solve in society.
We first came across this nonprofit paradox phenomenon when working with an organization whose mission was to bring classical music to the masses. Only its board and management were so focused on promoting its executive director rather than its mission, that the nonprofit struggled deeply in defining its purpose, and messaging. Infighting and poor management plagued the nonprofit, making it very difficult for us (and other outside consultants) to make any impact or implement positive change. It was definitely a learning curve and eye-opener for us.
La Piana argues that the nonprofit paradox is so common that when he doesn’t find it, he is surprised. And because he knows of no research on this dynamic, he can only hypothesize where it comes from and suggest ways that nonprofits can deal with their own paradoxes
You can read the full article at Stanford Social Innovation Review.
Are you a nonprofit executive, board member volunteer or employee? Does your organization suffer from the nonprofit paradox?
We would love to hear your thoughts and views on this little talked about but very important topic.
Thursday, August 12, 2010
Using "Nothing" to Raise Awareness and Help the Hungry
By Katie Norwood
Feeding The Hungry With Nothing - From MediaPost.com
Is it possible to make something from nothing? The Rhode Island Community Food Bank sure thinks so. The food bank debuted an innovative and ingenious advertising campaign to raise money for the hungry and to raise awareness of the problem of hunger.
As Amy Corr of MediaPost.com reports, the campaign features cans of “Nothing” which have been sold in area stores such as Dunkin’ Donuts and Whole Foods. The empty cans cost $2.99—of which $2.79 goes directly to benefit the food bank—and were designed with a slot for money to encourage people to collect donations for the food bank.
The concept is clever, original, and most importantly effective—the food bank has received a huge response so far, and it aims to raise $300,000 by the end of the year.
Are you a nonprofit executive, board member, volunteer or employee? What do you think about the “Nothing” campaign? We’d love to hear your thoughts.
Read more about the campaign here.
Feeding The Hungry With Nothing - From MediaPost.com
Is it possible to make something from nothing? The Rhode Island Community Food Bank sure thinks so. The food bank debuted an innovative and ingenious advertising campaign to raise money for the hungry and to raise awareness of the problem of hunger.
As Amy Corr of MediaPost.com reports, the campaign features cans of “Nothing” which have been sold in area stores such as Dunkin’ Donuts and Whole Foods. The empty cans cost $2.99—of which $2.79 goes directly to benefit the food bank—and were designed with a slot for money to encourage people to collect donations for the food bank.
The concept is clever, original, and most importantly effective—the food bank has received a huge response so far, and it aims to raise $300,000 by the end of the year.
Are you a nonprofit executive, board member, volunteer or employee? What do you think about the “Nothing” campaign? We’d love to hear your thoughts.
Read more about the campaign here.
Tuesday, August 10, 2010
Ethnic and Racial Diversity in the Nonprofit Sector: From PhilanTopic.com
Monday, August 10, 2010
By Katie Norwood
Nonprofit organizations often face a challenge when it comes to recruiting employees from ethnically or racially diverse backgrounds. A new article from PhilanTopic’s Regina Mahone asks, why? And more specifically, what can we do to fix the problem?
As Mahone notes, part of the issue may be where the jobs are being posted. A study done by the Bernard Hodes Group, which found that racially diverse people and white people approach the job hunt in different ways, and look for jobs in different places. But what other what are other factors make it difficult for nonprofits to recruit, hire, and retain people from diverse backgrounds? CommonGood Careers hopes to find answers with a new “Diversity and Inclusiveness” survey, the results of which will be released this fall.
Encouraging racial diversity in the nonprofit sector cannot be done overnight; however, with new information, nonprofits organizations have the resources to begin to overcome this challenge.
Are you a nonprofit executive, board member volunteer or employee? Does your organization suffer from a lack of diversity? What actions do you think nonprofits can take to attract people from diverse backgrounds in the employee recruitment process?
We would love to hear your thoughts and views on this topic.
Read the full article on PhilanTopic here.
By Katie Norwood
Nonprofit organizations often face a challenge when it comes to recruiting employees from ethnically or racially diverse backgrounds. A new article from PhilanTopic’s Regina Mahone asks, why? And more specifically, what can we do to fix the problem?
As Mahone notes, part of the issue may be where the jobs are being posted. A study done by the Bernard Hodes Group, which found that racially diverse people and white people approach the job hunt in different ways, and look for jobs in different places. But what other what are other factors make it difficult for nonprofits to recruit, hire, and retain people from diverse backgrounds? CommonGood Careers hopes to find answers with a new “Diversity and Inclusiveness” survey, the results of which will be released this fall.
Encouraging racial diversity in the nonprofit sector cannot be done overnight; however, with new information, nonprofits organizations have the resources to begin to overcome this challenge.
Are you a nonprofit executive, board member volunteer or employee? Does your organization suffer from a lack of diversity? What actions do you think nonprofits can take to attract people from diverse backgrounds in the employee recruitment process?
We would love to hear your thoughts and views on this topic.
Read the full article on PhilanTopic here.
5 Arguments on Why Mobile is Indispensable to Marketing Plans
Tuesday, August 10, 2010
By Vanessa Horwell
As the readers of this column will certainly agree, mobile marketing is no fad.
Rather, I believe that mobile marketing will – and must – become a central part of every successful marketing and visibility strategy, and I think it is well on its way to becoming just that.
However, the integration of mobile marketing into existing marketing strategies on a large scale will not happen spontaneously.
Instead, it will come about through a concerted effort to educate companies and other organizations about the benefits and unique qualities of mobile outreach.
This is not to say that the mobile marketing industry will somehow foist preferred tactics on unsuspecting businesses. The integration of mobile marketing will occur – and is occurring – naturally, organically.
Teach reach
Enterprises across the nation and the world are already realizing the tremendous reach and penetrating power of leveraging the mobile device for marketing purposes, and they are coming to this realization by discerning the trends and facts on the ground.
Hundreds of millions of Americans – nearly 90 percent of the country – use their mobile devices every day, and a solid majority of them express a desire to receive marketing messages of some sort through their mobile.
Redemption rates for mobile initiatives dwarf those of traditional marketing programs. Indeed, the cost per impression of a mobile campaign is often far lower than that of a mainstream media advertising campaign.
But you know this already.
The role we must play as marketers and mobile industry professionals is that of educators for the rest of the business community that has not yet fully embraced mobile marketing, or that portion which subscribes to the notion that mobile is somehow just a flash in the pan.
It is our job, in other words, to convince organizations that sitting on the sidelines of mobile is not an option, and that doing so carries an opportunity cost too high to sustain.
More constructively, it is also our job to continue touting the best practice and most effective strategies to get the most out of mobile communications.
Since standing on the street corner wearing a sandwich board is out, this proselytizing starts at the level of existing and potential clients.
In that vein, here are five effective arguments to present to clients on why mobile marketing ought to be an indispensible aspect of their marketing plans.
It is where your customers are
As I mentioned, mobile phone saturation is nearly complete in the developed world, and the use of mobile devices is on the rise just about everywhere.
This makes the mobile landscape the place of residence for most – not many, most – of the world’s consumers. Engaging in a mobile strategy opens up this vast market to any business that wants to participate in it.
By nature, it is targeted, relevant and actionable
Much as email and Internet marketing redefined direct marketing, the mobile space is further expanding businesses ability to engage customers in ways that they find appropriate and attractive.
Importantly, the mobile medium reaches purchase-ready consumers directly at the point of sale.
When we said this in the past, it used to mean that customers could have a marketing message on their device when they physically approached a retail outlet.
Now, with the maturity of mobile commerce and the flourishing of the mobile Internet, it means that customers can conduct the entire transaction cycle on their mobile device, from marketing to purchasing to consumption.
It is cost-effective
Mobile marketing features some of the lowest cost per touch and cost per impression of any marketing medium.
Without naming names, one retailer executed a mobile campaign with triple-digit ROI for less than 2 cents per impression.
Marketers that provide tactics with these kinds of returns for clients are also reaping financial rewards.
Agency holding company giant WPP, which owns JWT, Ogilvy and Y&R, posted 2 percent revenue gains in one of the softest marketing spend environments in years arguably on the strength of its mobile marketing performance.
It is brand-friendly
Since mobile marketing is still relatively new in the eyes of most consumers, it transmits a sense of innovation and forward-thinking for the brand that uses it.
Combine that with the ability of mobile marketing messages to be well-branded – a goal for every mobile marketing initiative – along with the high levels of brand interaction associated with mobile applications, and mobile marketing becomes a panacea for companies trying to define or strengthen their brand.
It is versatile
Speaking of applications, it is easy to forget that these ingenious, useful and ubiquitous marketing tools are barely four years old.
The Apple App Store, which has almost 250,000 applications for the iPhone and iPad, was not even open for business until 2008, a good year after the first iPhone was introduced.
Now, applications are the darlings of the marketing and advertising world, and an indispensible aspect of the smartphone experience.
This demonstrates that marketing opportunities on the mobile medium grow and change almost daily, and mobile continues to provide new and better ways to get a message out.
It is, in other words, one of the most versatile marketing mediums currently available.
MOBILE MARKETING IS not the next big thing, waiting for the next next big thing to come along and unseat it. It is the big thing, the game-changer.
In technological terms, mobile is the next evolution in communications, one that is redefining how, where and why people connect with one another.
It stands to reason, then, that it should have a similar effect on marketing and advertising.
Trends everywhere are pointing to this evolution, and businesses are on the path to widespread adoption. There will never be a year of mobile, or even a half-decade of mobile.
Mobile marketing will be a consistent reality for all businesses, everywhere. So it is time to let them know.
Vanessa Horwell is Chief Visibility Officer at ThinkInk. She works with companies in the U.S., UK and Europe to improve their visibility through strategic public relations and new media channels. Reach her at vanessa@thinkinkpr.com.
By Vanessa Horwell
As the readers of this column will certainly agree, mobile marketing is no fad.
Rather, I believe that mobile marketing will – and must – become a central part of every successful marketing and visibility strategy, and I think it is well on its way to becoming just that.
However, the integration of mobile marketing into existing marketing strategies on a large scale will not happen spontaneously.
Instead, it will come about through a concerted effort to educate companies and other organizations about the benefits and unique qualities of mobile outreach.
This is not to say that the mobile marketing industry will somehow foist preferred tactics on unsuspecting businesses. The integration of mobile marketing will occur – and is occurring – naturally, organically.
Teach reach
Enterprises across the nation and the world are already realizing the tremendous reach and penetrating power of leveraging the mobile device for marketing purposes, and they are coming to this realization by discerning the trends and facts on the ground.
Hundreds of millions of Americans – nearly 90 percent of the country – use their mobile devices every day, and a solid majority of them express a desire to receive marketing messages of some sort through their mobile.
Redemption rates for mobile initiatives dwarf those of traditional marketing programs. Indeed, the cost per impression of a mobile campaign is often far lower than that of a mainstream media advertising campaign.
But you know this already.
The role we must play as marketers and mobile industry professionals is that of educators for the rest of the business community that has not yet fully embraced mobile marketing, or that portion which subscribes to the notion that mobile is somehow just a flash in the pan.
It is our job, in other words, to convince organizations that sitting on the sidelines of mobile is not an option, and that doing so carries an opportunity cost too high to sustain.
More constructively, it is also our job to continue touting the best practice and most effective strategies to get the most out of mobile communications.
Since standing on the street corner wearing a sandwich board is out, this proselytizing starts at the level of existing and potential clients.
In that vein, here are five effective arguments to present to clients on why mobile marketing ought to be an indispensible aspect of their marketing plans.
It is where your customers are
As I mentioned, mobile phone saturation is nearly complete in the developed world, and the use of mobile devices is on the rise just about everywhere.
This makes the mobile landscape the place of residence for most – not many, most – of the world’s consumers. Engaging in a mobile strategy opens up this vast market to any business that wants to participate in it.
By nature, it is targeted, relevant and actionable
Much as email and Internet marketing redefined direct marketing, the mobile space is further expanding businesses ability to engage customers in ways that they find appropriate and attractive.
Importantly, the mobile medium reaches purchase-ready consumers directly at the point of sale.
When we said this in the past, it used to mean that customers could have a marketing message on their device when they physically approached a retail outlet.
Now, with the maturity of mobile commerce and the flourishing of the mobile Internet, it means that customers can conduct the entire transaction cycle on their mobile device, from marketing to purchasing to consumption.
It is cost-effective
Mobile marketing features some of the lowest cost per touch and cost per impression of any marketing medium.
Without naming names, one retailer executed a mobile campaign with triple-digit ROI for less than 2 cents per impression.
Marketers that provide tactics with these kinds of returns for clients are also reaping financial rewards.
Agency holding company giant WPP, which owns JWT, Ogilvy and Y&R, posted 2 percent revenue gains in one of the softest marketing spend environments in years arguably on the strength of its mobile marketing performance.
It is brand-friendly
Since mobile marketing is still relatively new in the eyes of most consumers, it transmits a sense of innovation and forward-thinking for the brand that uses it.
Combine that with the ability of mobile marketing messages to be well-branded – a goal for every mobile marketing initiative – along with the high levels of brand interaction associated with mobile applications, and mobile marketing becomes a panacea for companies trying to define or strengthen their brand.
It is versatile
Speaking of applications, it is easy to forget that these ingenious, useful and ubiquitous marketing tools are barely four years old.
The Apple App Store, which has almost 250,000 applications for the iPhone and iPad, was not even open for business until 2008, a good year after the first iPhone was introduced.
Now, applications are the darlings of the marketing and advertising world, and an indispensible aspect of the smartphone experience.
This demonstrates that marketing opportunities on the mobile medium grow and change almost daily, and mobile continues to provide new and better ways to get a message out.
It is, in other words, one of the most versatile marketing mediums currently available.
MOBILE MARKETING IS not the next big thing, waiting for the next next big thing to come along and unseat it. It is the big thing, the game-changer.
In technological terms, mobile is the next evolution in communications, one that is redefining how, where and why people connect with one another.
It stands to reason, then, that it should have a similar effect on marketing and advertising.
Trends everywhere are pointing to this evolution, and businesses are on the path to widespread adoption. There will never be a year of mobile, or even a half-decade of mobile.
Mobile marketing will be a consistent reality for all businesses, everywhere. So it is time to let them know.
Vanessa Horwell is Chief Visibility Officer at ThinkInk. She works with companies in the U.S., UK and Europe to improve their visibility through strategic public relations and new media channels. Reach her at vanessa@thinkinkpr.com.
Wednesday, July 14, 2010
The PR Industry: An Economic Bellwether?
By Vanessa Horwell
Happy days are here again. Or are they?
On June 29, WPP, the global behemoth marketing and communications firm reported a significant uptick in earnings and growth. WPP’s Sir Martin Sorrell reported that “in the first quarter, branding and identity, healthcare and specialist communications (including direct, digital and interactive) continues to show relatively stronger growth at over 2.0%, followed by consumer insight at slightly over 2.0% and public relations and public affairs at 2.0%.” Congrats, WPP — that is great news for stakeholders, but what about the rest of the agency world?
Roughly six months ago, as the new decade broke, agencies started the year in a cautiously optimistic mindset. And they had reason to; the recession was over (almost), consumers were shaking out the cobwebs from their wallets, the White House promised to put some sort of chokehold on Wall Street, and firms were hiring again. We saw green shoots.
Today, however, that somewhat rosy picture has failed to materialize for a lot of the PR industry and its clients. It was like a mirage in the Gobi Desert. An illusion.
As PR agencies find themselves at the crossroads of sticking to old-school tactics versus the social-media-as-an-everything Goliath, reinventing their model — and really, trying to stay relevant to their clients, another major hurdle is facing them — companies say can no longer afford PR. Seriously.
Last year, as agencies battened down the hatches and prepared for the worst by shrinking fees (and costs), many assumed that when business improved, clients would go back to full billings and bigger retainers. In other words, a return to the glory days …
Those, too, have failed to materialize for many of the smaller and mid-sized agencies I’ve spoken with during the past week. In fact, the exact opposite seems to be happening. Their clients have been slashing, or worse, eliminating PR budgets much more aggressively than, say, at the end of 2008 and throughout 2009. To me, this seems so at odds with the general thinking that the worst has already happened (at least in the U.S.) and that as the economy improves, so will our businesses.
So perhaps business hasn’t really improved. And if that is the case, my question is this: If marketing and PR agencies have never been regarded as a litmus test for economic stability, should they start to be now?
What I have found — and this has been echoed by the dozen or so agency owners I have spoken with recently — is that for the companies trying to shore up their balance sheets and rebuild cash flow, PR is a totally expendable expense, not a business development tool, and an indicator of a still weak economic climate.
PR Agencies Are to Blame
This perception, of course, is a tragedy — and worse, of our own doing (hello, PR agencies, I am talking to you). Any service that we provide to a client must deliver value and result, regardless of the cost. And the result that companies are looking for is increasingly boiling down to one thing — a tangible return. This is how WPP’s Sorrell describes it:
“You do not retain valued clients by trying to retain them; you retain them by doing outstanding work. You do not make more money by trying to make more money; you make more money by doing outstanding work. You do not win creative awards by trying to win creative awards; you win them by doing outstanding work.”
I could not agree more. For PR agencies, generic talk about “creating awareness, brand-building and engagement is not enough. If we — and I am talking to PR practitioners here — don’t listen to the marketplace and adapt our actions to its needs, the slippery slope that many agencies already find themselves on is going to get a whole lot scarier.
Please don’t misunderstand the tone of this column. I am not a pessimist. I am, however, a realist, and the reality for PR agencies today is this: change or die.
It is as simple as that.
We need to make ourselves truly indispensable to our clients. We need to de-commoditize our offering. We need to understand what businesses need, not what PR can do. And we need to go above and beyond to deliver every single time. There is no room left for the status quo any more.
Are you an agency owner or do you work at a PR agency? I would love to hear your view about the current agency environment and “client climate.” Have you seen an increase in billings and revenues like WPP? Have you been asked to work on very small retainers, or has your agency done away with retainer billing altogether? And finally, do you see the current climate improving for your agency or getting worse? What will your agency be doing differently to stay in business?
Friday, July 9, 2010
Celebrating Barbara Zohlman Day, Every Day
Last week saw the start of a new era for the South Florida youth prevention organization, DFYIT.
After 10 years at the helm of DFYIT as Executive Director, Barbara Zohlman retired and the organization welcomed new exec. director Micah Robbins. Welcome Micah!
Barbara's mark on the organization and legacy within South Florida can be seen in the current generation of responsible young adults that are part of the DFYIT program -- more than 10,000 of them -- who have committed to live a healthy, drug-free lifestyle.
In fact, more than 200,000 youth, their peers, family and local communities have been positively impacted by the many programs implemented by Barbara and DFYIT within the region's schools since the organization's inception in 1993.
The ThinkTank salutes Barbara for her dedication, passion and vision of nurturing generations of drug free youth in our town.
Disclosure: I have been involved with promoting DFYIT since 2005, and The ThinkTank works on various projects, pro-bono and otherwise, to help support DFYIT's mission of encouraging youth to live healthy and productive lives by being drug and alcohol free. It is a mission and cause we strongly believe in!
After 10 years at the helm of DFYIT as Executive Director, Barbara Zohlman retired and the organization welcomed new exec. director Micah Robbins. Welcome Micah!
Barbara's mark on the organization and legacy within South Florida can be seen in the current generation of responsible young adults that are part of the DFYIT program -- more than 10,000 of them -- who have committed to live a healthy, drug-free lifestyle.
In fact, more than 200,000 youth, their peers, family and local communities have been positively impacted by the many programs implemented by Barbara and DFYIT within the region's schools since the organization's inception in 1993.
The ThinkTank salutes Barbara for her dedication, passion and vision of nurturing generations of drug free youth in our town.
Disclosure: I have been involved with promoting DFYIT since 2005, and The ThinkTank works on various projects, pro-bono and otherwise, to help support DFYIT's mission of encouraging youth to live healthy and productive lives by being drug and alcohol free. It is a mission and cause we strongly believe in!
To find out more about how you can become involved, please visit http://www.dfyit.org/.
And as our final tribute, here is a copy of the press release we issued to commemorate Barbara's service to Miami Dade county and its citizens.
Miami-Dade County Honors DFYIT Executive Director for 45 Years of Service to Youth
June 17th named “Barbara Zohlman Day” in Recognition of Contributions to Local Community
MIAMI, FL – June 29, 2010 – At its annual board meeting last week, local youth drug prevention program DFYIT (Drug Free Youth in Town) celebrated its leadership as it welcomed two distinguished community members to its Board of Directors for the 2010-2011 school year and recognized the lifelong achievements of its outgoing Executive Director, Barbara Zohlman.
In honor of her contributions to youth in Miami-Dade County and with her retirement drawing near, representatives from the office of Mayor Carlos Alvarez presented Ms. Zohlman with a proclamation from the County, declaring June 17th “Barbara Zohlman Day.” The honor commemorates 45 years of service to the children of Dade County; Ms. Zohlman was the founder, Executive Director and creative visionary of the Miami Children’s Museum; served as Executive Director of DFYIT for the past 10 years; and worked for twelve years as a Miami-Dade County teacher, where she taught art to children with learning disabilities.
Along with recognizing Ms. Zohlman’s lifelong contributions to the youth of Miami-Dade County, the board meeting was also an opportunity to welcome new board members Mayor Scott J. Brook and DFYIT alumnus Jasmine Jas. Sworn in by the Honorable Steven Liefman, the new board members were chosen for their unwavering commitment to serving the South Florida community and their dedication to keeping South Florida’s youth drug and alcohol free. Their advocacy efforts on behalf of the organization will play a vital role in the advance of DFYIT’s mission.
To date, DFYIT has more than 70 clubs in Miami-Dade and Broward County public schools, where it teaches youth about the dangers of drugs and alcohol and encourages pro-social involvement in their peer groups and within the greater community. Part of DFYIT’s success and expansion can be attributed to the development of community activities that can provide leadership skills to participating children and teens - an enterprise that seems well reflected in the accomplishments of Mayor Brook and Ms. Jas.
“Through her dedication and vision, Ms. Zohlman has built a strong foundation upon which to grow this important organization. We’re very excited about DFYIT’s new direction and the talents that these new board members will bring to realizing our goal of making South Florida youth drug- and alcohol-free,” said Micah Robbins, the new incoming Executive Director of DFYIT.
DFYIT’s 2010/2011 board instillation includes:
Leslie Share – President
Ralph Gazitua- Past President
Bruce Hayden -Vice President
Sarah Fernandez-Vice President
William Roppolo- Vice President
Perry Thompson - Vice President
Elizabeth Marquardt- Treasurer
Miriam Soto- Secretary
DFYIT Founder - Marlene Josefsberg
Gerald Greenberg
Jill Shockett
Felipe Blanco
Edson Briggs
Anthony Morin
Evan Goldman
Ramon Rasco
Dr. Larry Feldman
Scott Mallet
Mayor Scott Brook
Jasmine Jas
For more information about DFYIT, please visit http://www.dfyit.org/ and www.sobesober.org, or contact Vanessa Horwell at 305.749.5342 x 232 or vanessa@thinktankpr.org.
# # #
About DFYIT
DFYIT (Drug Free Youth In Town) is a nationally recognized, community-based substance abuse prevention organization that focuses on and gives recognition to students who choose to live a healthy, drug-free lifestyle. With more than 70 DFYIT clubs in Miami-Dade County middle and senior high schools, DFYIT provides adolescents with social competency training, drug awareness counseling, conflict resolution skills, positive adult relationships, and pro-social involvement in their school and community. For more information on DFYIT, please visit their website at http://www.dfyit.org/.
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